Las Vegas Denny’s Will Now Include Chapel
Las Vegas is about to get another first. Denny’s Corp. plans to open its first flagship diner in downtown Las Vegas in the fourth quarter of 2012. The one-of-a-kind space will be located in Neonopolis, a three-story shopping center in the heart of downtown Las Vegas on historic Fremont Street, and detailed renderings of the space are now available.
“Denny’s is ‘Always Open’ – 24 hours a day, every day of the year – and there is no question that Las Vegas operates on the same schedule, so this city was a natural fit for a world-class Denny’s,” said John Miller, Denny’s chief executive officer. “With two Denny’s diners on The Strip, we knew there was no better place for us to bring our flagship store than to Fremont Street, the heart of downtown and the future of Las Vegas. This location will embody the Denny’s of the future, so Neonopolis was a logical location for us.”
Featuring a full bar and a line of Denny’s branded merchandise available exclusively at this location, the 6,400+ sq. ft. diner will combine the over-the-top eccentricity that Las Vegas is best known for with the authenticity of America’s Diner, creating what Denny’s executives are calling the “Diner of the Future.”
“The diner is the original social network where the community gathers to share and connect with one another,” said Frances Allen, Denny’s chief marketing officer. “We have integrated that principle throughout this diner from an interconnected architectural design to the free-flowing interior space, creating a sensory experience that will excite and entertain our guests.”